Favored by the young, Democrats will try hard to encourage and get out the young vote, a task that has proven more difficult than expected in the last two election cycles. To their advantage, Obama made his vice presidential pick via text message to cell phone numbers registered on the site. The announcement went to 3 million cell phones, a useful database for "Get Out The Vote" (GOTV) efforts, when voters may not be home or reachable on their landline. | Favored by the young, Democrats will try hard to encourage and get out the young vote, a task that has proven more difficult than expected in the last two election cycles. To their advantage, Obama made his vice presidential pick via text message to cell phone numbers registered on the site. The announcement went to 3 million cell phones, a useful database for "Get Out The Vote" (GOTV) efforts, when voters may not be home or reachable on their landline. |