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'''Nielsen ratings''' refers to Nielsen Media Research, the premier organization that tracks television viewing habits of homes across the country. For over fifty years, Nielsen has been a pioneer and industry leader in audience measurements. The company is known as neutral observer and does not influence results for special interests.
==Criticism==
[[Bill O'Reilly]] claims the data gathering criteria susceptible to outside influence with wide fluctuations and ideology shaping. 25 Nielsen executives have given to the [[Democrats]] in 2008, only two gave to [[Republicans]]. <ref>[O'Reilly Factor, October 30, 2008]</ref>
==References==
<references/>
[[Category:Media]]