| − | The '''Marlboro Man''' [[ad campaign]] glorified [[smoking]], employing model dressed as a cowboy to evoke an image of rugged [[masculinity]]. The model died at age 51 from [[lung cancer]]. | + | The '''Marlboro Man''' [[ad campaign]] glorified [[smoking]], employing a model dressed as a cowboy to evoke an image of rugged [[masculinity]]. The model died at age 51 from [[lung cancer]]. |