Consumers stop buying a good when the demand price equals the price paid. For movies, the demand price falls the longer it keeps playing in a theater. After you’ve seen the movie once or twice, you’re not willing to pay so much to see it again. People stop paying to see the movie, and the theater stops playing it and begins showing a new movie instead. | Consumers stop buying a good when the demand price equals the price paid. For movies, the demand price falls the longer it keeps playing in a theater. After you’ve seen the movie once or twice, you’re not willing to pay so much to see it again. People stop paying to see the movie, and the theater stops playing it and begins showing a new movie instead. |