An increase in demand causes the price to rise from P<sub>1</sub> to P<sub>2</sub>. The new equilibrium is at a point with higher price and greater quantity than before. What could cause an increase in demand? For gasoline, more people driving would cause an increase in demand. For heating oil, a colder winter would cause an increase in demand. For sports entertainment, a close rivalry (as in a close pennant race between the Yankees and Red Sox) can cause an increase in demand (spectators). In all these cases, price and quantity tend to rise. Conversely, if there is a decrease in demand by the public, then the opposite is generally true: prices and quantity decrease. | An increase in demand causes the price to rise from P<sub>1</sub> to P<sub>2</sub>. The new equilibrium is at a point with higher price and greater quantity than before. What could cause an increase in demand? For gasoline, more people driving would cause an increase in demand. For heating oil, a colder winter would cause an increase in demand. For sports entertainment, a close rivalry (as in a close pennant race between the Yankees and Red Sox) can cause an increase in demand (spectators). In all these cases, price and quantity tend to rise. Conversely, if there is a decrease in demand by the public, then the opposite is generally true: prices and quantity decrease. |