Changes

'''Trademark dilution''' occurs when a famous [[trademark]] is used by another company in a way that dilutes the distinctiveness of the mark, either by "blurring" its distinctive use or by "tarnishing" its reputation by placing it in unflattering light.

'''Trademark dilution''' occurs when a famous [[trademark]] is used by another company in a way that dilutes the distinctiveness of the mark, either by "blurring" its distinctive use or by "tarnishing" its reputation by placing it in unflattering light.

The right of a [[trademark]] owner to bring an action for trademark dilution is in addition to its right to bring an action for infringement.  [[Trademark]] dilution can be asserted under [[federal]] and state law.  

The right of a trademark owner to bring an action for trademark dilution is in addition to its right to bring an action for infringement.  Trademark dilution can be asserted under [[federal]] and state law.  

Federal law limits claims of dilution to actions brought on behalf of trademarks that are "famous."  These criteria are used in determining whether a trademark is famous:<ref>15 U.S.C. § 1125(c).</ref>

Federal law limits claims of dilution to actions brought on behalf of trademarks that are "famous."  These criteria are used in determining whether a trademark is famous:<ref>15 U.S.C. § 1125(c).</ref>