Changes

Direct-to-consumer advertising of pharmcuticals is often regarded as giving patients false hope, and a mistaken impression that they are sufficiently informed to judge their own medical needs. Patients pressure their doctors to perscribe medication which may not be suitable for their condition. For this reason, many countries such as the United Kingdom ban direct-to-consumer pharmacutical advertising completly.

Direct-to-consumer advertising of pharmcuticals is often regarded as giving patients false hope, and a mistaken impression that they are sufficiently informed to judge their own medical needs. Patients pressure their doctors to perscribe medication which may not be suitable for their condition. For this reason, many countries such as the United Kingdom ban direct-to-consumer pharmacutical advertising completly.