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... the essence of Sesame Street--the artful blend of fluffy monsters and earnest adults--grew out of a desperate desire to be sticky.[http://www.gladwell.com/tippingpoint/tp_excerpt3.html The Tipping Point]
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... the essence of [[Sesame Street]]--the artful blend of fluffy monsters and earnest adults--grew out of a desperate desire to be [[sticky]]. [http://www.gladwell.com/tippingpoint/tp_excerpt3.html The Tipping Point]
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