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The operation was a military failure for North. The Vietcong lost half their army and had to pull out of the battle, leaving only the North Vietnamese army. Yet, it was a public relations victory. Despite the North's enormous, overwhelming losses, the result was that the American public became convinced that the North was unbeatable. <ref>[The] Tet Offensive was launched, and despite attacks on some 155 cities, villages and hamlets across South Vietnam, the communists got hammered. It is generally accepted, based on admissions from the North Vietnamese communists since the end of the war, that more than half of all communist forces were killed in action in this period, not including the numbers wounded or captured.[http://mavericknewsnetwork.typepad.com/my_weblog/2007/05/index.html]</ref>
The operation was a military failure for North. The Vietcong lost half their army and had to pull out of the battle, leaving only the North Vietnamese army. Yet, it was a public relations victory. Despite the North's enormous, overwhelming losses, the result was that the American public became convinced that the North was unbeatable. <ref>[The] Tet Offensive was launched, and despite attacks on some 155 cities, villages and hamlets across South Vietnam, the communists got hammered. It is generally accepted, based on admissions from the North Vietnamese communists since the end of the war, that more than half of all communist forces were killed in action in this period, not including the numbers wounded or captured.[http://mavericknewsnetwork.typepad.com/my_weblog/2007/05/index.html]</ref>
In ''Crossroads of Modern Warfare,'' Drew Middleton writes, “The North Vietnamese regulars and the Viet Cong guerrillas were defeated utterly on the battlefield. Granted the American superiority at that time, there is at least the probability that North Vietnam forces could have been destroyed.”
British journalist Robert Elegant, a highly acclaimed British reporter on Vietnam stated, “For the first time in modern history, the outcome of a war was determined not on the battlefield but on the printed page and television screens – never before Vietnam had the collective policy of the media sought, by graphic and unremitting distortion, the victory of the enemies of the correspondents own side."
Donald Bishop wrote:
Donald Bishop wrote: