Yield PRO magazine

Intro

Yield PRO magazine (PRO) is a print and digital magazine that began in 1998 as Apartment Professional magazine. In the first year of publication the format was a vendor directory for apartment owners and operators. The first year of launch, subscribers numbered approximately 5,000.

History

Apartment Professional

In 1998 Jeff Smedley was employed by CallSource, a supplier of toll-free numbers and phone call tracking services headquartered in Agoura Hills, California. Smedley pitched the idea of a directory to his company’s CEO, Jerry Feldman who agreed to partner with Smedley to launch and build the magazine with the company’s customer mailing list. From there the magazine grew to include advertorials and other sponsored content for building apartment businesses.

The magazine was launched under the title Apartment Professional in 1998. Smedley left the firm, relinquishing his part in the magazine leaving Jerry Feldman as sole publisher in 2001. Feldman brought in Carey Fried in as editor shortly thereafter. Fried re-focused the publication through feature stories on industry best practices, human interest and field case studies. In 2005, it was purchased by Linda Hoffman, the current publisher, and rebranded as Multihousing Professional magazine.

In 2020, it was rebranded as Yield PRO magazine.