Meme
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A meme is an idea that starts on the Internet, quickly acquiring modifications from users around the world such that the root idea becomes the basis for multiple spin-off ideas, subsets of ideas, and other similar iterations. In this sense, a "meme" evolves, taking on a life of its own through the contributions of users of varied cultural backgrounds.
Most "memes" are humorous in nature. "All Your Base Are Belong to Us" was an early Internet "meme," and "lolcat" is a popular emergent meme.