Adult Swim
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Adult Swim is late night programming which runs after 10:30 PM Monday-Thursday, after 11 PM Saturday, and after 10 PM Sunday on the Cartoon Network. The shows vary in ratings, from TV-PG to TV-MA. Adult Swim began airing September 2, 2001, and in March 2005 was split from Cartoon Network completely for ratings reasons.[1]
Adult Swim has proven its strength by continuously being the highest rated programming for young adults and men.[2]