Incentive

An incentive is usually some sort of reward (or a threat of punishment) that persuades a person to complete a task. Many companies use incentives to entice new customers to their business. For example, car manufacturers offer incentives to consumers, such as 0% financing, cash back offers or lifetime warranties, to bring in business.

Of course, the main incentive for Americans is their paycheck. Performing tasks that go above and beyond one's responsibilities at a firm can result in a bonus for that individual or consideration for a promotion. Performing below expectations can result in less incentive pay, involuntary termination of employment, or the employee leaving the firm, as they are not getting paid as much as their productive counterparts.