''See also:'' [[Revenue diversification and businesses]]
[[File:Eggs in a basket.jpg|right|thumbnail|200px|"Don't put all your [[egg]]s in one basket" - Popular saying.]]
Diversification is a risk-reduction strategy for a business involving adding products, services, locations, customers and markets to your business's portfolio.<ref>[https://www.tradecommissioner.gc.ca/guides/spotlight-pleins_feux/spotlight-diversification-pleins-feux-diversification.aspx?lang=eng Spotlight – Market Diversification]</ref>