Woodrow Wilson Mann (November 13, 1916 – August 6, 2002) won the Democratic mayoral nomination over the opposition of persistent Alderman Franklin Loy, who had campaigned more against Remmel than he did against Mann by asking voters why they would even consider giving Little Rock "a black eye" by reelecting Remmel.[28] Mann claimed that Remmel lacked interest in the office, had refused to allow the city attorney to oppose utility rate increases, had ignored the need for parks and playgrounds, and had failed to secure a third bridge across the Arkansas River.[29] Remmel did not commit himself to seeking a third term until a month before the election.[30] In retrospect, Remmel said that he should have been contented with the customary two terms and not reached beyond his grasp, but he wanted voters to have a second choice in regard to Mann, whom he considered to have an unsavory reputation in the insurance business. Remmel spent $18,000 in his losing campaign.[31]
The third-term bid brought out the united Democratic hierarchy, including Governor Faubus, Senator [[J. William Fulbright]], and [[U.S. Representative]]s [[Brooks Hays]], and [[Wilbur D. Mills]]. All urged the rejection of a two-party system. Faubus later expressed regret over his support of Mayor Mann, whom he called the "mouthpiece" of anti-Faubus forces in the 1957 Little Rock desegregation crisis.[32]
Mann upset Remmel by 1,128 votes in a moderately close outcome. Mann polled exactly 10,000 votes (53 percent) to Remmel's 8,872 (47 percent). After his tenure as mayor, Mann relocated to [[Houston, Texas|Houston]], Texas, where he was engaged in the life insurance business. His primary rival, Franklin Loy, also in the life insurance business, later moved to Lexington, [[Kentucky]].[33]