American Decency Association
The American Decency Association (ADA) is a conservative religious group based in Fremont, Michigan. The ADA's chief focus is lobbying against what it perceives as moral evils in mass media programming, commercial venues such as malls, and advertising, particularly programming characterized by sexual or sexually suggestive content.
Statement of Purpose
According to the group's website:
The mission of the American Decency Association is to educate the general public on matters of decency; to initiate, promote, encourage and coordinate activity designed to safeguard and advance public morality consistent with biblical Christianity. And most importantly, as Christians to love Jesus Christ and to do His will - to “Pursue holiness without which no man shall see the Lord.” [Hebrews 12:14]