Last modified on June 14, 2019, at 17:55


Connotation is the imagery and emotion that a word or phrase brings to mind - as opposed to the raw denotation. It is easy to sway people towards something or someone (or away from it) by using word connotations.

Favorable Neutral Unfavorable
mother woman female
child fetus conceptus
pro-life conservative anti-choice
pro-choice liberal pro-abortion