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Credibility is the quality or power of inspiring belief or trustworthiness. In the professional world, a person's or company's credibility often determines success or failure. [1] Today, credibility online has become an important topic.


Build your credibility before persuading.

American credibility in the war on terrorism depends on a strong stand against all terrorist acts, whether committed by foe or friend. Arlen Specter.

Synonyms: reliability, plausible, likely, reasonable, tenable.

Antonyms: incredibility, implausibility, improbability, unreasonableness.

Factors Impacting Credibility

Credibility-enhancing actions include: Showing you care about the other person and have their best interests at heart. [2]

Language that reduces credibility includes: Totally and absolutely excessive exaggeration. Ibidem

Whitehead, J.L. (1968) identified expertise, dynamism, and trustworthiness as factors impacting credibility; other key factors that impact credibility include: age, gender, country of origin, and education and income levels. [3]

Establishing credibility includes:

  • Being honest is more than telling the truth. Hidden agendas and withheld information compromise your honesty even if everything you say is true.
  • Follow through with promises.
  • Back up your words.
  • Maintain confidentiality. [4]

Objectivity and Credibility

Be objective and specific and support what you say with evidence, such as facts, statistics or testimonials. Be even-handed; If you are presenting possibilities, give all options a fair hearing and don’t leave out important information. If your reader finds out you’ve omitted key facts, you’ll lose credibility.[5]

The merits of each evaluation role will be discussed as to its relationship with credibility, objectivity, independence and usefulness.

Witness Credibility

Components of witness credibility are:

  • Expertise
  • Reliability
  • Trustworthiness
  • Objectivity
  • Dynamism [7]

See also

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External links