Doing Business As

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Doing Business As (often shortened to "d/b/a" or "DBA") is a legal concept whereby a company legally operates under one name but uses a different name for trade purposes.

The concept is popular in the franchise industry. For example, John Jones of Schafly Falls operates a Chick-Fil-A restaurant. His company may be legally known as "John Jones Restaurants LLC" but would operate under the name "John Jones Restaurants LLC d/b/a Chick-Fil-A".