iGoogle

iGoogle was a Google service implemented in 2005 to personalize a homepage. It was discontinued on November 1, 2013. iGoogle was a self-designed page; users could choose and organize the content. The page supported the use of specially developed gadgets to display content. 40,000 custom gadgets were freely available and anybody could create a gadget using the Google API. Before long, 15 percent to 20 percent of all Google users were on the new platform. 20% equals 355,704,403 of 1,778,522,016 users per month.

iGoogle was platform-aware. On a mobile phone, like on an iPhone or Android phone, when users log in to iGoogle, they would get a view of their page suited to the constraints of the device.

Users were offered many gadgets, such as weather, to-do lists, calendar, encyclopedia search, videos, photos, quote of the day, stock tickers and more. In addition, various themes were available that customize a user's experience.