Social network

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A fictional social network diagram

A social network "refers to a group of individuals who voluntarily interact on the basis of the interest which they profess for an idea, a problem, a product, etc. A social network may be defined as having three principal elements: consciousness of kind, rituals and traditions of the community and the moral responsibility of the individuals it comprises."[1]

Social networking, business networking and connectors in a social network

See also: Business networking and Interpersonal skills and Social influence and Social intelligence and Affability and Friendship

According to Investopedia, "Networking is the exchange of information and ideas among people with a common profession or special interest, usually in an informal social setting."[2] Business networking is networking for business purposes.

In his best-selling book The Tipping Point the author Malcolm Gladwell describes a "connector" as a person who knows an impressive amount of people.[3] According to Gladwell, "There are a small number of people in any group, in any community who knows many more people than the average people knows. They make the phone calls, they are connected to the different worlds and they make a big difference."[4] Connectors, according to Gladwell, are individuals who help to spread information and trends throughout our society.[5]

Amanda Penn writing about Malcolm Gladwell's connectors states: "Connectors are sociable, gregarious, and are naturally skilled at making — and keeping in contact with — friends and acquaintances. The term comes from Malcolm Gladwell’s The Tipping Point. We’ll cover the role of Tipping Point‘s connectors in business and why they’re crucial to the spread of ideas, services, and products. The Law of the Few is about the people who spread messages, ideas, or viruses and cause epidemics to tip. These are specific types of people who have the contacts, knowledge, and social skills to effectively spread an idea far and wide."[6]

Social connector, business networking and personal connection skills

Books on social networking and building business relationships

  • How to Win Friends and Influence People by Dale Carnegie. Zinc Read (January 15, 2023)
  • Friend Of A Friend . . .: Understanding the Hidden Networks That Can Transform Your Life and Your Career by David Burkus, ‎Harper Business (May 1, 2018)
  • Superconnector: Stop Networking and Start Building Business Relationships that Matter by Scott Gerber and Ryan Paugh. Da Capo Lifelong Books (February 27, 2018)
  • Networking Is Not Working: Stop Collecting Business Cards and Start Making Meaningful Connections by Derek Coburn. Ideapress Publishing (May 2, 2014)
  • Never Eat Alone, Expanded and Updated: And Other Secrets to Success, One Relationship at a Time by Keith Ferrazzi and Tahl Raz. Crown Currency; Expanded,Updated edition (June 3, 2014)
  • Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention. Lioncrest Publishing (June 20, 2016)

Books on business networking

See also: Business networking

  • Business Networking For Dummies by Stefan Thomas.‎ For Dummies; 1st edition (July 8, 2014)
  • The Little Book of Networking: How to Grow Your Career One Conversation at a Time by Kurt Schmidt. Wise Ink Creative Publishing (January 9, 2023)
  • Friend Of A Friend . . .: Understanding the Hidden Networks That Can Transform Your Life and Your Career by David Burkus, ‎Harper Business (May 1, 2018)
  • Business Networking: A Scientific Method by D. Scott Smith, MBA. Publisher: Independently published (July 6, 2023). ASIN ‏ : ‎ B0C9S5R6RN
  • Mastering the Art of Business Networking: The 8 Essential Steps to Creating Lasting Connections by Matthew Lin. Publisher ‏ : ‎ Independently published (September 13, 2023). ASIN ‏ : ‎ B0CJ4FJPW6

See also

Opposite:

References

  1. Source Title: Handbook of Research on ICTs for Human-Centered Healthcare and Social Care Services. by Miguel Guinalíu (University of Zaragoza, Spain), Javier Marta (Hospital Universitario Miguel Servet, Spain), and José María Subero (Aragón Government, Spain), Chapter 9 (Social Networks as a Tool to Improve the Life Quality of Chronic Patients and Their Relatives), Page 15
  2. Networking: What It Is and How to Do It Successfully, Investopedia
  3. You Know More People Than You Think, ABC News
  4. You Know More People Than You Think, ABC News
  5. You Know More People Than You Think, ABC News
  6. Malcolm Gladwell’s “Connectors”: People Who Spread Ideas by Amanda Penn