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Skegness is a popular resort town in Lincolnshire on the East Coast of [[England]]. It is home to the first Butlins Holiday Camp. Its popularity grew in the 1950's in response to increased mobility of workers in the nearby cities of [[Derby]], [[Leicester]], [[Nottingham]], and [[Sheffield]].

Skegness is a popular resort town in Lincolnshire on the East Coast of [[England]]. It is home to the first Butlins Holiday Camp. Its popularity grew in the 1950's in response to increased mobility of workers in the nearby cities of [[Derby]], [[Leicester]], [[Nottingham]], and [[Sheffield]]. The town's success as a resort can in no small measure be attributed to two things: good railway connections to the industrial towns and sities of the East Midlands, which provided its core market of holidaymakers and day trippers; and advertising - most notably the iconic poster of an elderly, smiling fisherman skipping down the beach over the slogan 'Skegness is so Bracing'.