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'''American Government'''
 
'''American Government'''
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'''Seventh Lecture – The Media'''
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<under development>
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== Introduction ==
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== More Political Terminology ==
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a "ground game"
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Today we address the biggest name in politics: “the [[media]].”  Politicians often mention and complain about “the [[media]].”  Many [[vote]]rs criticize the bias in “the [[media]].” 
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“The [[media]]” is probably the most important aspect of [[political strategy]].  [[Vote]]rs do not meet candidates personally, and must decide based on how the candidates reach them through the media.  The winners of [[election]]s are often those who use the [[media]] more effectively than opponents.
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It is also essential to understand how the influence of the [[media]] changes over time.  History courses should spend more time on the [[media]] than they do; [[debate]]s about the future should also focus on ways that [[media]] influence will change.
      
== What is the Media? ==
 
== What is the Media? ==
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