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Political contributions
Pepsi's latest logo has been accused of trying to copy the logo [[Barack Hussein Obama]] uses in [[election]]s after it released it around the [[2008 Presidential Election]]. Despite the obvious similarities that resulted from the attempt to capitalize on their political ally's marketing bandwagon, Pepsi "insist[ed] that their product’s new look and message in no way is intended to copy Obama’s message, but rather to align their product with the mood of the country [at the time]."<ref>[http://abcnews.go.com/blogs/politics/2009/01/yes-we-can-try/ ABC News: Yes, We Can (Try to Hop on the Obama Marketing Bandwagon)] January 12, 2009</ref> Frank Cooper, the company's brands chief, however, implied that B. Hussein Obama might have actually gotten ''his'' logo<ref>His logos, along with his slogans and other propaganda components, are speculated [http://pumabydesign001.com/2012/07/13/obamas-campaign-logo-typeface-lifted-from-retro-communist-cuba-propaganda-posters/ to have communist ties.]</ref> from Pepsi.<ref>[http://adage.com/article/video/pepsi-exec-responds-obama-logo-controversy/134176/ Advertising Age: Pepsi Responds to Obama Logo Controversy] January 29, 2009</ref>
Pepsi's latest logo has been accused of trying to copy the logo [[Barack Hussein Obama]] uses in [[election]]s after it released it around the [[2008 Presidential Election]]. Despite the obvious similarities that resulted from the attempt to capitalize on their political ally's marketing bandwagon, Pepsi "insist[ed] that their product’s new look and message in no way is intended to copy Obama’s message, but rather to align their product with the mood of the country [at the time]."<ref>[http://abcnews.go.com/blogs/politics/2009/01/yes-we-can-try/ ABC News: Yes, We Can (Try to Hop on the Obama Marketing Bandwagon)] January 12, 2009</ref> Frank Cooper, the company's brands chief, however, implied that B. Hussein Obama might have actually gotten ''his'' logo<ref>His logos, along with his slogans and other propaganda components, are speculated [http://pumabydesign001.com/2012/07/13/obamas-campaign-logo-typeface-lifted-from-retro-communist-cuba-propaganda-posters/ to have communist ties.]</ref> from Pepsi.<ref>[http://adage.com/article/video/pepsi-exec-responds-obama-logo-controversy/134176/ Advertising Age: Pepsi Responds to Obama Logo Controversy] January 29, 2009</ref>
== Political contributions ==
During the 2012 election, PepsiCo and its employees favored Republicans over Democrats 54 to 46 percent in terms of campaign contributions.<ref>{{cite web|url=http://www.opensecrets.org/indivs/search.php?sort=A&capcode=znxtz&name=&state=&zip=&employ=Pepsi&cand=&all=n&old=N&Soft=&c2012=Y&c2010=N&c2008=N|title=Food & Beverage: Top Contributors to Federal Candidates, Parties, and Outside Groups|accessdate=2012-12-05|work=Opensecrets.org|publisher=The Center for Responsive Politics}}</ref> Former CEO Eric Foss donated $2,500 to the [[Mitt Romney]] campaign in 2011.<ref>{{cite web|url=http://www.opensecrets.org/indivs/search.php?sort=A&capcode=znxtz&name=&state=&zip=&employ=Pepsi&cand=&all=n&old=N&Soft=&c2012=Y&c2010=N&c2008=N|title=Results|accessdate=2012-12-05|work=Opensecrets.org|publisher=The Center for Responsive Politics}}</ref>
== See also ==
== See also ==