Changes

==Philadelphia Printer ==

==Philadelphia Printer ==

Franklin found work at a print shop in Philadelphia and soon was patronized by governor William Keith, who persuaded Franklin that he needed to go into business for himself and offered him letters of credit in London to purchase equipment.  When he arrived in London in December 1724, he learned that Keith's letters of credit were useless.  Ben stayed in London, working in the local print shops.  In 1726, he returned to Philadelphia and again worked in print shops. In 1728, Franklin partnered with Hugh Meredith to opened their own print shop.  Franklin soon bought out Meredith and in 1730 began publishing ''The Pennsylvania Gazette'' newspaper, which he bought from his former employer, Samuel Keimer.  Besides the newspaper and almanac, he was a job printer and churned out pamphlets, religious tracts, playbills, tickets, advertisements, legal forms, soap wrappers, election notices, currency, carrier addresses, government documents, book labels, and other ephemeral items.  In his leisure moments he taught himself to read French, Spanish, Italian, and Latin.

Franklin found work as a printer in Philadelphia. Pennsylvania governor William Keith was one of his patrons, and he persuaded Franklin to go into business for himself and offered him letters of credit in London to purchase equipment.  When he arrived in London in December 1724, he learned that Keith's letters of credit were useless.  Franklin stayed in London, working in the local print shops.  In 1726, he returned to Philadelphia and again worked in print shops. In 1728, Franklin partnered with Hugh Meredith to opened their own print shop.  Franklin soon bought out Meredith and in 1730 began publishing ''The Pennsylvania Gazette'' newspaper, which he bought from his former employer, Samuel Keimer.  Besides the newspaper and almanac, he was a job printer and churned out pamphlets, religious tracts, playbills, tickets, advertisements, legal forms, soap wrappers, election notices, currency, carrier addresses, government documents, book labels, and other ephemeral items.  In his leisure moments he taught himself to read French, Spanish, Italian, and Latin.

===Almanack===

===Almanack===

In late 1732, he began writing and publishing ''Poor Richard's Almanack'', under the guise of "Poor Richard Saunders" and his wife, Bridget, both fictional characters.  The almanack provided useful information on the seasons while enlightening the reader with witty short sayings. Franklin had a knack for rewording and improving old proverbs in a wittier manner. The almanac appeared annually from 1732 to 1758, selling over 250,000 copies.

In late 1732, he began writing and publishing ''Poor Richard's Almanack'', under the guise of "Poor Richard Saunders" and his wife, Bridget, both fictional characters.  The almanack provided useful information on the seasons while enlightening the reader with witty short sayings. Franklin had a knack for rewording and improving old proverbs in a wittier manner. The almanac appeared annually from 1732 to 1758, selling over 250,000 copies.

''Poor Richard's Almanack'' shaped provincial society by trumpeting the virtuous common man and by pushing such men into active roles in the public sphere. ''Poor Richard'' outsold competing almanacs published by Atkins, Leeds, Taylor, Jerman, Birkett, and Godfrey by appealing to and providing information for the masses. In the process, Franklin spread the Whig ideology that became American [[republicanism]] to his readers. He praised them for having a better intuitive political knowledge and devotion to republican virtue than those in higher social positions. While trying to open the public sphere to men of ability (like himself), Franklin closed it to women, the poor, and non-English nationalities and races. By discussing Pennsylvania politics and other issues, ''Poor Richard's Almanack'' sought to transform its readers into diligent citizens who would help develop a politically active private sphere within colonial America.<ref> William Pencak, "Politics and Ideololgy in Poor Richard's Almanack". ''Pennsylvania Magazine Ideologyof History and Biography'' 1992 116(2): 183-211</ref>  

''Poor Richard's Almanack'' shaped provincial society by trumpeting the virtuous common man and by pushing such men into active roles in the public sphere. ''Poor Richard'' outsold competing almanacs published by Atkins, Leeds, Taylor, Jerman, Birkett, and Godfrey by appealing to and providing information for the masses. In the process, Franklin spread the Whig ideology that became American [[republicanism]] to his readers. He praised them for having a better intuitive political knowledge and devotion to republican virtue than those in higher social positions. While trying to open the public sphere to men of ability (like himself), Franklin closed it to women, the poor, and non-English nationalities and races. By discussing Pennsylvania politics and other issues, ''Poor Richard's Almanack'' sought to transform its readers into diligent citizens who would help develop a politically active private sphere within colonial America.<ref> William Pencak, "Politics and Ideololgy in Poor Richard's Almanack". ''Pennsylvania Magazine Ideologyof History and Biography'' 1992 116(2): 183-211</ref>

 

==National communications network==

==National communications network==

One long-term project was creating a network of printers, especially using his own apprentices who would move to other cities to establish themselves. The network of allied printer-publishers extended from New England to the West Indies and lasted from 1729 to the 1790s. It composed his relatives and business associates. It financed printers, played a vital role in developing American journalism, and influenced American morals and ethics by widely disseminating Franklin's ideology of virtue.  

One long-term project was creating a network of printers, especially using his own apprentices who would move to other cities to establish themselves. The network of allied printer-publishers extended from New England to the West Indies and lasted from 1729 to the 1790s. It composed his relatives and business associates. It financed printers, played a vital role in developing American journalism, and influenced American morals and ethics by widely disseminating Franklin's ideology of virtue.