Changes

== High Ratings ==

== High Ratings ==

The MSNBC network has perennially had very high ratings. In 2002, the network regularly beat the ratings of [[CNN Headline News]]. The CEO of Microsoft once even admitted that "If we were starting (MSNBC) now, as good an operation as it is, I don't think we would have started it."<ref>http://news.com.com/2100-1023-268073.html</ref>  Schoenfeld pointed out that the ratings for MSNBC and Headline News are roughly the same, about 300,000 viewers on average and that "by comparison, Fox and CNN regularly average three or four times as many viewers." Don Kaplan of the highly regarded New York Post even joked that "the running joke in TV news is Fox and CNN are news channels with websites, but MSNBC is a website with a cable channel".<ref>http://newsbusters.org/node/5891</ref> [proof?]

The MSNBC network has perennially had very high ratings. In 2002, the network regularly beat the ratings of [[CNN Headline News]]. The CEO of Microsoft once even admitted that "If we were starting (MSNBC) now, as good an operation as it is, I don't think we would have started it."<ref>http://news.com.com/2100-1023-268073.html</ref>  Schoenfeld pointed out that the ratings for MSNBC and Headline News are roughly the same, about 300,000 viewers on average and that "by comparison, Fox and CNN regularly average three or four times as many viewers." [proof?] Don Kaplan of the highly regarded New York Post even joked that "the running joke in TV news is Fox and CNN are news channels with websites, but MSNBC is a website with a cable channel".<ref>http://newsbusters.org/node/5891</ref>  

Shock jock Don Imus's radio show ''Imus in the Morning'' was simulcast on MSNBC for over ten years. During this time, the program become well-known for displaying offensive commentary. However, MSNBC continued to support the show. In April of 2007, the network sparked outrage when during a broadcast of ''Imus in the Morning'', Don Imus and another MSNBC staff member made remarks about the Rutgers University women's basketball team, considered to be both racist and sexist. Initially, MSNBC refused to cancel the show. After sponsors started withdrawing their advertisements from the show, MSNBC canceled the simulcast of ''Imus in the Morning''.

Shock jock Don Imus's radio show ''Imus in the Morning'' was simulcast on MSNBC for over ten years. During this time, the program become well-known for displaying offensive commentary. However, MSNBC continued to support the show. In April of 2007, the network sparked outrage when during a broadcast of ''Imus in the Morning'', Don Imus and another MSNBC staff member made remarks about the Rutgers University women's basketball team, considered to be both racist and sexist. Initially, MSNBC refused to cancel the show. After sponsors started withdrawing their advertisements from the show, MSNBC canceled the simulcast of ''Imus in the Morning''.