*When demand exceeds supply at a given price, the price tends to rise as sellers take advantage of the high demand by increasing price. Similarly, when the supply exceeds the demand, the price tends to decrease as sellers try to sell their unsold goods. | *When demand exceeds supply at a given price, the price tends to rise as sellers take advantage of the high demand by increasing price. Similarly, when the supply exceeds the demand, the price tends to decrease as sellers try to sell their unsold goods. |