Changes

In October 2010, MSNBC has publicly acknowleged its liberalism in October 2010 while launching a marketing campaign with the tagline "Lean Forward," <ref>http://www.msnbc.msn.com/id/39507182/ns/business-media_biz/</ref> <ref>http://www.nytimes.com/2010/10/05/business/media/05adco.html?_r=1</ref> <ref>http://theweek.com/article/index/207856/msnbcs-new-slogan-what-does-it-even-mean</ref> <ref>http://www.youtube.com/watch?v=NkinYM4EPy0</ref> following several years in which many observers noted a leftward shift in the channel's programming <ref>http://www.huffingtonpost.com/2008/10/30/study-nbc-news-doesnt-fol_n_139162.html</ref> <ref>http://www.washingtonpost.com/wp-dyn/content/article/2008/09/08/AR2008090800008_pf.html</ref> <ref>http://www.nytimes.com/2008/09/08/business/media/08msnbc.html?pagewanted=print</ref>. As a result, NBC Universal and Microsoft is considering changing the name of the less partisan msnbc.com, a separate news company, to prevent confusion with the liberal TV network, MSNBC <ref>http://www.nytimes.com/2010/10/07/business/media/07msnbc.html</ref>. Some of the NBC News correspondents and producers, who attempt to be straightforward reporters, say they are embarrassed to be associated with the liberal cable outlet and fear being “tainted” by association with it <ref>http://www.humanevents.com/article.php?id=39332</ref>. The situation became more apparent when NBC News decided to keep Brian Williams and Tom Brokaw away from MSNBC during the November 2, 2010 midterm election coverage <ref>http://mediaconfidential.blogspot.com/2010/10/nbc-news-separates-itself-from-partisan.html</ref>.

==The MSNBC – Media Matters Connection==