Almost all markets have some barriers to entry, as entering a market will usually involve raising [[capital]] to purchase [[factors of production]], and advertising to help establish a customer base. However, this will vary considerably between different markets. For example, launching a new mass market car is likely to be much more costly than opening a new shop, as the former will require a large amount of research and development, as well as the cost of setting up a production line, and the necessary advertising. | Almost all markets have some barriers to entry, as entering a market will usually involve raising [[capital]] to purchase [[factors of production]], and advertising to help establish a customer base. However, this will vary considerably between different markets. For example, launching a new mass market car is likely to be much more costly than opening a new shop, as the former will require a large amount of research and development, as well as the cost of setting up a production line, and the necessary advertising. |