''Example'': The price charged by a perfectly competitive firm in the long run or the short run equals marginal cost, because that is always true when there is perfect competition. But the relation between that price and the firm's overall costs depends on whether it is in the long run or the short run. In the long run, the firm's costs are minimized, and thus the price will be equal to the firm's average total cost for a perfectly competitive firm. This is because the perfect competition drives the price down to its lowest possible level: average total cost. (On an exam question, assume that costs are "economic costs" that include everything from the owner's salary to the investors' profits to the opportunity costs.) | ''Example'': The price charged by a perfectly competitive firm in the long run or the short run equals marginal cost, because that is always true when there is perfect competition. But the relation between that price and the firm's overall costs depends on whether it is in the long run or the short run. In the long run, the firm's costs are minimized, and thus the price will be equal to the firm's average total cost for a perfectly competitive firm. This is because the perfect competition drives the price down to its lowest possible level: average total cost. (On an exam question, assume that costs are "economic costs" that include everything from the owner's salary to the investors' profits to the opportunity costs.) |