Gillard portrayed Rudd as “chaotic” and dysfunctional” as Prime Minister and implied that Rudd viewed the ballot process as "an episode of Celebrity Big Brother".<ref>[http://www.theaustralian.com.au/national-affairs/in-depth/julia-gillard-calls-leadership-vote-as-kevin-rudd-states-his-case-for-a-return-as-pm/story-fnccyr6m-1226279143768 Julia Gillard calls leadership vote as Kevin Rudd states his case for a return as PM], Ben Packham and Lanai Vasek, [[The Australian]], 24 February 2012</ref><ref>{{cite web|author=February 24, 2012 9:23AM |url=http://www.news.com.au/breaking-news/debate-about-leadership-not-an-episode-of-celebrity-big-brother-says-prime-minister/story-e6frfku0-1226280224436 |title=Debate about leadership 'not an episode of Celebrity Big Brother', says Prime Minister |publisher=News.com.au |date= |accessdate=2012-02-24}}</ref> Rudd called for "people power" to support his run for the prime ministership, and accused Gillard of betraying him in 2010, calling it a [[coup]], and questioned Gillard's trustworthiness.<ref>{{cite web|url=http://www.bbc.co.uk/news/world-asia-17150602 |title=Australia leadership: Rudd and Gillard set for showdown |publisher=Bbc.co.uk |date=2010-06-24 |accessdate=2012-02-24}}</ref> | Gillard portrayed Rudd as “chaotic” and dysfunctional” as Prime Minister and implied that Rudd viewed the ballot process as "an episode of Celebrity Big Brother".<ref>[http://www.theaustralian.com.au/national-affairs/in-depth/julia-gillard-calls-leadership-vote-as-kevin-rudd-states-his-case-for-a-return-as-pm/story-fnccyr6m-1226279143768 Julia Gillard calls leadership vote as Kevin Rudd states his case for a return as PM], Ben Packham and Lanai Vasek, [[The Australian]], 24 February 2012</ref><ref>{{cite web|author=February 24, 2012 9:23AM |url=http://www.news.com.au/breaking-news/debate-about-leadership-not-an-episode-of-celebrity-big-brother-says-prime-minister/story-e6frfku0-1226280224436 |title=Debate about leadership 'not an episode of Celebrity Big Brother', says Prime Minister |publisher=News.com.au |date= |accessdate=2012-02-24}}</ref> Rudd called for "people power" to support his run for the prime ministership, and accused Gillard of betraying him in 2010, calling it a [[coup]], and questioned Gillard's trustworthiness.<ref>{{cite web|url=http://www.bbc.co.uk/news/world-asia-17150602 |title=Australia leadership: Rudd and Gillard set for showdown |publisher=Bbc.co.uk |date=2010-06-24 |accessdate=2012-02-24}}</ref> |