The biggest challenge facing atheists public relations efforts is that most theists do not think about atheism and would prefer not to as they it is an [[Atheism and irrationality|unreasonable]], [[Atheism and arrogance|arrogant]] and [[Unattractiveness of atheism|unattractive worldview]]. As a result, many atheist campaigns, particularly one's by militant atheists, are designed to be provocative which has the effect of further lowering the public's view of atheism/atheists. | The biggest challenge facing atheists public relations efforts is that most theists do not think about atheism and would prefer not to as they it is an [[Atheism and irrationality|unreasonable]], [[Atheism and arrogance|arrogant]] and [[Unattractiveness of atheism|unattractive worldview]]. As a result, many atheist campaigns, particularly one's by militant atheists, are designed to be provocative which has the effect of further lowering the public's view of atheism/atheists. |