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→The Monday Night Wars
The rebranding of WWE would become more apparent during 1997. During which time ECW invaded Raw. On February 3, 1997, Raw switched to a two-hour format. On March 10, 1997, Raw was renamed ''Raw is War'', and used [[Marilyn Manson]]'s ''The Beautiful People'' for it's theme song. A week later, Bret Hart went on a profanity-laden tirade when Vince McMahon attempted to interview him. Much of the segment went uncensored.
The rebranding of WWE would become more apparent during 1997. During which time ECW invaded Raw. On February 3, 1997, Raw switched to a two-hour format. On March 10, 1997, Raw was renamed ''Raw is War'', and used [[Marilyn Manson]]'s ''The Beautiful People'' for it's theme song. A week later, Bret Hart went on a profanity-laden tirade when Vince McMahon attempted to interview him. Much of the segment went uncensored.
On March 29, 1998, the Attitude Era officially began at WrestleMania XIV when Stone Cold Steve Austin won the WWE Championship from Shawn Michaels. More segments pushing the envelope aired on ''Raw is War.'' On April 13, 1998, Raw finally beat Nitro in the ratings for the first time in 84 weeks. For the remainder of 1998, the ratings would go back and forth, with Nitro winning their last night on December 28, 1998. From that point on, Raw would go on to dominate for the remainder of the Monday Night Wars.
January 4, 1999 would be a pivotal night in the Wars. On Nitro, the main event was set to be Kevin Nash vs. Goldberg for the WCW Championship. At some point in the broadcast, Eric Bischoff had announcer Tony Schiavone make the following announcement:
''Fans, if you're even thinking about changing the channel to our competition, do not. We understand that Mick Foley, who wrestled here at one time as Cactus Jack, is gonna win their World title. Ha! That's gonna put some butts in the seats, heh.''
The episode of Raw had been taped a week prior, and WWE had even acknowledged the title change on their website. However, immediately after the comment was made, 600,000 viewers switched from Nitro to Raw. On the same Nitro, Goldberg had been arrested for stalking Miss Elizabeth, and a returning Hulk Hogan challenged Nash, which he accepted. As the match began, Hogan looked as if he was getting ready to hit Nash, only to just touch him with his finger. Hogan got the pinfall, and won the match. This eventually became known as the Fingerpoke of Doom, and in the eyes of many, was the beginning of the downfall of WCW.