“This matters because loneliness is actually a health risk,” said Janet Morrison, chief executive of Independent Age. “If you allow people to suffer from loneliness it has the equivalent impact as smoking 15 cigarettes a day and is as big a risk as [[obesity]].”<ref>[Number of severely lonely men over 50 set to rise to 1m in 15 years], The Guardian, Robert Booth,Sunday 12 October 2014 19.01 EDT </ref>}} | “This matters because loneliness is actually a health risk,” said Janet Morrison, chief executive of Independent Age. “If you allow people to suffer from loneliness it has the equivalent impact as smoking 15 cigarettes a day and is as big a risk as [[obesity]].”<ref>[Number of severely lonely men over 50 set to rise to 1m in 15 years], The Guardian, Robert Booth,Sunday 12 October 2014 19.01 EDT </ref>}} |