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Inertia
==Book Title==
==Book Title==
The book title is descriptive of its content in that the authors believe that they can use government to "nudge" you into making better decisions.
The book title is descriptive of its content in that the authors believe that they can use government to "nudge" you into making better decisions.
==Inertia==
After introducing the reader to a "choice architect" named Carolyn, the authors proceed to delve into research about cell phones and what they view as the problem of too many choices. Research, they claim, shows that the buyer will take whatever the default option is, even as a more expensive(higher end) option is chosen and more choices result.<ref name=pageSix>Introduction, p. 6</ref> There are two important lessons that they conclude from this research.
<blockquote>First, never underestimate the power of inertia. Second, that power can be harnessed.<ref name=pageSix /></blockquote>
==External Links==
==External Links==
* [https://books.google.com/books?id=bt6sPxiYdfkC Nudge: Improving Decisions about Health, Wealth, and Happiness]
* [https://books.google.com/books?id=bt6sPxiYdfkC Nudge: Improving Decisions about Health, Wealth, and Happiness]