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Government advocacy
By "architecting" people's choices, that is, by putting fruits in front of cake or vegetables on a higher row, eye level, they were able to exert an influence over people.
By "architecting" people's choices, that is, by putting fruits in front of cake or vegetables on a higher row, eye level, they were able to exert an influence over people.
==Government Advocacy==
Calling their "nudge" formula "''Libertarian Paternalism''", the authors make a direct plea for governmental policy.<ref>Introduction, p. 3-4</ref>
First, they say this is libertarian because people are still left to choose.
Secondly, the paternalistic aspect is in that "it is legitimate for choice architects to try to influence people's behavior in order to make their lives longer, healthier, and better." - being almost word for word the title of the book.
==External Links==
==External Links==
* [https://books.google.com/books?id=bt6sPxiYdfkC Nudge: Improving Decisions about Health, Wealth, and Happiness]
* [https://books.google.com/books?id=bt6sPxiYdfkC Nudge: Improving Decisions about Health, Wealth, and Happiness]