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[[File:Richard Dawkins in 2006.jpg|alt=Richard Dawkins|thumbnail|300px|right|[[Richard Dawkins]] endorsed the Brights Movement. ]]
[[File:Richard Dawkins in 2006.jpg|alt=Richard Dawkins|thumbnail|300px|right|[[Richard Dawkins]] endorsed the Brights Movement. ]]
The '''Brights Movement''' was started in 2003 by Paul Geisert and Mynga Futrell in 2003 in order to assist in the advocacy of a [[Naturalism|naturalistic worldview]].<ref>http://findarticles.com/p/articles/mi_m2843/is_2_28/ai_114090211/pg_1</ref><ref>http://www.the-brights.net/vision/faq.html#1</ref> The Brights Movement is an internet constituency rather than a movement. The Brights movement had a media campaign and was announced in ''Wired'' magazine (by evolutionary biologist [[Richard Dawkins]]), ''Free Inquiry'' (by Richard Dawkins), and on the ''[[New York Times]]'' op-ed page (by the philosopher and atheist [[Daniel Dennett]]).
The '''Brights Movement''' was started in 2003 by Paul Geisert and Mynga Futrell in 2003 in order to assist in the advocacy of a [[Naturalism|naturalistic worldview]].<ref>http://findarticles.com/p/articles/mi_m2843/is_2_28/ai_114090211/pg_1</ref><ref>http://www.the-brights.net/vision/faq.html#1</ref> The Brights Movement is an internet constituency rather than a movement. The Brights movement had a media campaign and was announced in ''Wired'' magazine (by evolutionary biologist [[Richard Dawkins]]), ''Free Inquiry'' (by Richard Dawkins), and on the ''[[New York Times]]'' op-ed page (by the philosopher and atheist [[Daniel Dennett]]).
Although the [[Brights Movement]] was not successful due to many people indicating the name of the campaign gave the impression of intellectual smugness, the publicly given rationale for the movement was that atheism needs a more bright/warm/cheerful/positive/inquisitive image.<ref>[http://www.theguardian.com/books/2003/jun/21/society.richarddawkins The future looks bright, by Richard Dawkins, The Guardian</ref><ref>[ http://www.nytimes.com/2003/07/12/opinion/the-bright-stuff.html The Bright Stuff], Daniel Dennett, ''The New York Times''</ref><ref>[http://www.csicop.org/specialarticles/show/not_too_bright/ Not Too “Bright"], ''Skeptical Enquirer'', Chris Mooney, October 15, 2003</ref>
The ABC News.com commentator John Allen Paulos remarked of the “brights” campaign, “I don’t think a degree in public relations is needed to expect that many people will construe the term as smug, ridiculous, and arrogant.”<ref>[http://www.csicop.org/specialarticles/show/not_too_bright/ Not Too “Bright"], ''Skeptical Enquirer'', Chris Mooney, October 15, 2003</ref> The Brights Movement largely came about because the label "atheist" has such a bad reputation. The atheist [[Sam Harris]] has said concerning the label of atheist, "It's right next to child molester as a designation." (See also: [[Views on atheists]] and [[Atheism and social outcasts]]).<ref>http://newsinitiative.org/story/2007/06/19/interview_with_an_atheist</ref>
The ABC News.com commentator John Allen Paulos remarked of the “brights” campaign, “I don’t think a degree in public relations is needed to expect that many people will construe the term as smug, ridiculous, and arrogant.”<ref>[http://www.csicop.org/specialarticles/show/not_too_bright/ Not Too “Bright"], ''Skeptical Enquirer'', Chris Mooney, October 15, 2003</ref> The Brights Movement largely came about because the label "atheist" has such a bad reputation. The atheist [[Sam Harris]] has said concerning the label of atheist, "It's right next to child molester as a designation." (See also: [[Views on atheists]] and [[Atheism and social outcasts]]).<ref>http://newsinitiative.org/story/2007/06/19/interview_with_an_atheist</ref>