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ABC Theory of Emotion (view source)
Revision as of 21:43, December 9, 2015
, 21:43, December 9, 2015→The Extended model: Emotions and marketing
*'''D'''...stands for '''D'''isputive belief or statement representing more accurate self-talk as result of effort to bring our emotional responses and behaviours under the control by learning to identify what we are saying to ourselves.{{#tag:ref|cf. "Neither emotion nor will are an argument, if there is no common sense involved." [[T.G. Masaryk|Tomáš Garrigue Masaryk]]<ref>{{cite book |title=Zapomenutý prorok Tomáš G. Masaryk |author=Bohumil Sláma |publisher=Ateliér Sláma |place=Brno |year=2010 |isbn=978-8025-484333|url= |quote=Cit ani vůle nejsou argument, chybí-li rozum.|language=Czech}}</ref>|group=note}} This would then likely lead to:
*'''D'''...stands for '''D'''isputive belief or statement representing more accurate self-talk as result of effort to bring our emotional responses and behaviours under the control by learning to identify what we are saying to ourselves.{{#tag:ref|cf. "Neither emotion nor will are an argument, if there is no common sense involved." [[T.G. Masaryk|Tomáš Garrigue Masaryk]]<ref>{{cite book |title=Zapomenutý prorok Tomáš G. Masaryk |author=Bohumil Sláma |publisher=Ateliér Sláma |place=Brno |year=2010 |isbn=978-8025-484333|url= |quote=Cit ani vůle nejsou argument, chybí-li rozum.|language=Czech}}</ref>|group=note}} This would then likely lead to:
*'''E'''...stands for the new '''E'''motional consequence, feeling of relief and/or functional behavior.
*'''E'''...stands for the new '''E'''motional consequence, feeling of relief and/or functional behavior.
== The consequences of lack of universal standards of right and wrong ==
When people are no longer guided by universal standards of right or wrong, they have nothing more reliable than their own feelings to guide them. When people are operating primarily on the basis of feelings and emotions, they are wide open to every sort of imaginable [[psychological manipulation]]. This is then misused by modern [[marketing]] techniques that do not operate through appeal to reason but by directly targeting the emotions.<ref name="Kupelian2005">{{cite book |title=The marketing of evil: How radicals, elitists, and pseudo-experts sell us corruption disguised as freedom |author=David Kupelian |publisher=WND Books |year=2005 |pages=99 |isbn=978-1-58182-459-9 |url=https://books.google.no/books?id=kQpXAAAAYAAJ}}</ref>
== Examples ==
== Examples ==