| − | Mobile operators like the concept and ad companies loathe it. The mobile carriers say [[Facebook]] and [[Google]] generate huge ad revenues which are not shared with mobile phone operators. This technology levels the field, forcing ad companies to negotiate while giving the user the best possible data experience. Threats of [[Net Neutrality]] violations are regularly leveled against the company. | + | Mobile operators like the concept, but ad companies loathe it. The mobile carriers say [[Facebook]] and [[Google]] generate huge ad revenues, which are not shared with mobile phone operators. This technology levels the field, forcing ad companies to negotiate while giving the user the best possible data experience. Threats of [[Net Neutrality]] violations are regularly leveled against the company. |