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Lippmann opens his highly influential book  ''Public Opinion'' with an anecdote about a small group of people on a distant island, and until a new copy of newspaper was brought in by ship the people on the island would continue their same arguments in perpetuity.<ref>Public Opinion, page 1.</ref>  ''Public Opinion'' offers a rare glimpse inside the journalistic mind about the means and ability to manipulate readers to achieve a desired outcome.
 
Lippmann opens his highly influential book  ''Public Opinion'' with an anecdote about a small group of people on a distant island, and until a new copy of newspaper was brought in by ship the people on the island would continue their same arguments in perpetuity.<ref>Public Opinion, page 1.</ref>  ''Public Opinion'' offers a rare glimpse inside the journalistic mind about the means and ability to manipulate readers to achieve a desired outcome.
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Lippmann also called for journalism to be more closely associated with universities,<ref name=meaning/ > with the end result that all journalists would be trained by left wing college professors.  This ensures that journalism graduates would be of only one mindset.
    
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