Lippmann wrote that you could use selective keywords<ref name=keywords>Walter Lippmann, ''[http://books.google.com/books?id=eLobn4WwbLUC&pg=PA355]'', p. 355</ref> in order to demonize one group of people or to praise other groups, solely based on the journalist's prerogative. He concluded that after the journalist set the tone of who was to be praised and who was to be castigated, the role of editorials was to reinforce the message.<ref name=keywords /> | Lippmann wrote that you could use selective keywords<ref name=keywords>Walter Lippmann, ''[http://books.google.com/books?id=eLobn4WwbLUC&pg=PA355]'', p. 355</ref> in order to demonize one group of people or to praise other groups, solely based on the journalist's prerogative. He concluded that after the journalist set the tone of who was to be praised and who was to be castigated, the role of editorials was to reinforce the message.<ref name=keywords /> |