4,994
edits
Changes
Jump to navigation
Jump to search
Line 3:
Line 3: + + + + − Movie and book advertisements often find ways of extracting seemingly favorable snippets from overwhelmingly negative reviews. For example, an advertisement for the film ''Be Cool'' quoted:+
OK, a concocted example
In general, real examples are better than invented ones. Thanks. --dpbsmith --->
In general, real examples are better than invented ones. Thanks. --dpbsmith --->
To illustrate, Gilson Gardner wrote:
:"It is silly to say that the moon is made of green cheese."<ref name=greencheese>Gardner, Gilson (1907) "Why is a Joke Funny?" Putnam's Magazine, [http://books.google.com/books?vid=0FpJA91aGz6m10unt60lPyx&id=ZWYCAAAAIAAJ&pg=PA56&lpg=PA56&dq=%22the+moon+is+made+of+green+cheese%22&as_brr=1&ie=ISO-8859-1#PPA56,M1 p. 56]</ref>
One could quote this out of context as:
:"...the moon is made of green cheese."—Gilson Gardner
Real examples almost as extreme as this can be found in movie and book advertisements, which find ingeious ways of extracting seemingly positive snippets from overwhelmingly negative reviews. For example, an advertisement for the film ''Be Cool'' quoted:
:"...Travolta is as smooth as ever..." —Kevin Thomas, Los Angeles Times
:"...Travolta is as smooth as ever..." —Kevin Thomas, Los Angeles Times
The actual review said:
The actual review said: