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[[File:David Silverman Reason Rally.jpg|thumbnail|right|300px|The president of the [[American Atheists]] organization, [[David Silverman]], was given the label of an atheist whiner by the American woman  Natalie Rothschild.<ref>[http://www.spiked-online.com/index.php/site/article/12215/ God save us from atheist whining by Natalie Rothschild]</ref> See also: [[Atheism and public relations]] ]]

[[File:David Silverman Reason Rally.jpg|thumbnail|right|250px|The president of the [[American Atheists]] organization, [[David Silverman]], was given the label of an atheist whiner by the American woman  Natalie Rothschild.<ref>[http://www.spiked-online.com/index.php/site/article/12215/ God save us from atheist whining by Natalie Rothschild]</ref> See also: [[Atheism and public relations]] ]]

The biggest challenge facing [[atheism|atheist]] public relations efforts is that most theists do not think about atheism and would prefer not to as they see atheism as [[Atheism and irrationality|an unreasonable]], [[Atheism and arrogance|arrogant]] and [[Unattractiveness of atheism|unattractive worldview]]. As a result, many atheist campaigns, particularly one's by [[militant atheism|militant atheists]], are designed to be provocative which often backfires and has the unintended effect of further lowering the public's view of atheism/atheists (see: [[Views on atheists]]).<ref>http://scienceblogs.com/pharyngula/2011/01/that_controversial_oreilly_int.php</ref><ref>[http://blogs.telegraph.co.uk/news/brendanoneill2/100230985/how-atheists-became-the-most-colossally-smug-and-annoying-people-on-the-planet/ Brendan O'Neill, ''The Telegraph, How atheists became the most colossally smug and annoying people on the planet'',  August 14th, 2013]</ref>  

The biggest challenge facing [[atheism|atheist]] public relations efforts is that most theists do not think about atheism and would prefer not to as they see atheism as [[Atheism and irrationality|an unreasonable]], [[Atheism and arrogance|arrogant]] and [[Unattractiveness of atheism|unattractive worldview]]. As a result, many atheist campaigns, particularly one's by [[militant atheism|militant atheists]], are designed to be provocative which often backfires and has the unintended effect of further lowering the public's view of atheism/atheists (see: [[Views on atheists]]).<ref>http://scienceblogs.com/pharyngula/2011/01/that_controversial_oreilly_int.php</ref><ref>[http://blogs.telegraph.co.uk/news/brendanoneill2/100230985/how-atheists-became-the-most-colossally-smug-and-annoying-people-on-the-planet/ Brendan O'Neill, ''The Telegraph, How atheists became the most colossally smug and annoying people on the planet'',  August 14th, 2013]</ref>