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Created in 1944, the '''Smokey Bear''' campaign is the longest running public service campaign in US History. Smokey's forest fire prevention message remained unchanged for 50 years until April 2001, when the Ad Council updated his message to address the increasing number of wildfires in the nation's woodlands. As one of the world's more recognizable fictional characters, Smokey's image is protected by US Federal Law and is administered by the [[USDA]] [[Forest Service]], the National Association of State Foresters and the Ad Council.  
 
Created in 1944, the '''Smokey Bear''' campaign is the longest running public service campaign in US History. Smokey's forest fire prevention message remained unchanged for 50 years until April 2001, when the Ad Council updated his message to address the increasing number of wildfires in the nation's woodlands. As one of the world's more recognizable fictional characters, Smokey's image is protected by US Federal Law and is administered by the [[USDA]] [[Forest Service]], the National Association of State Foresters and the Ad Council.  
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====History====
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==History==
    
The cartoon Smokey Bear is based upon an actual baby black bear that was found alone, charred, and scared after a devastating wildfire burned through [[New Mexico]].
 
The cartoon Smokey Bear is based upon an actual baby black bear that was found alone, charred, and scared after a devastating wildfire burned through [[New Mexico]].
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==See also==
 
==See also==
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* [[Firelighting]] - the [[preparedness]] [[primitive skills]] of starting fires
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* [[Fire safety]] and [[fire drill]]
   
* [[Firefighting]]
 
* [[Firefighting]]
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* [[Fire extinguisher]] and [[fire hydrant]]
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==External links==
 
==External links==
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