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'''Rhetoric''' is the art and skill of persuading an [[audience]], via spoken or written language, of a [[point of view]].
Rhetoric is distinct from [[logic]] in that logic follows precise formulations in order to justify the [[conclusion]]s it reaches from its [[assumption]]s. Rhetoric may employ logic, but also usually depends on techniques designed to lead the audience to one's conclusions without necessarily following every logical step along the way.
As such, rhetoric may use many techniques to achieve its ends:
*Logical arguments
*Logical fallacies (usually disguised)
*Appeals to emotion
*Appeals to patriotism
*Appeals to religiousity
*Ridicule of opposing positions
The [[Winston Churchill|finest rhetoric]] results in great speechmaking, or essay writing, and can change the way the world thinks.
The [[Adolf Hitler|worst]] can plunge whole societies into nightmarish political consequences.