The website traffic is measured via [[Quantcast]] which directly measures Dawkins' website traffic via embedded code on his website.<ref>[https://www.quantcast.com/measure/ Quantcast - Quantcast Measure]</ref>]] | The website traffic is measured via [[Quantcast]] which directly measures Dawkins' website traffic via embedded code on his website.<ref>[https://www.quantcast.com/measure/ Quantcast - Quantcast Measure]</ref>]] |