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Deriving from the above, a '''brand''' is also the term for a registered trade name. Brand names such as [[Coca-Cola]] are considered to be of very high monetary value. A modern company's 'brand' might include the company's name, [[logo]]s, slogans, famous people who endorse the company, and more nebulous public perceptions that the company wishes to cultivate as part of its 'brand identity'.
Deriving from the above, a '''brand''' is also the term for a registered trade name. Brand names such as [[Coca-Cola]] are considered to be of very high monetary value. A modern company's 'brand' might include the company's name, [[logo]]s, slogans, famous people who endorse the company, and more nebulous public perceptions that the company wishes to cultivate as part of its 'brand identity'.
==See Also==
==See also==
* [[Advertising]]
* [[Advertising]]
* [[:Category:Firearms Manufacturers|Firearm brands]]
* [[:Category:Firearms Manufacturers|Firearm brands]]