In the world of [[finance]], '''bulls''' are traders and investors who are optimistic about the [[stock market]] increasing its value, and thereby willing to buy stocks at higher prices in the hope they will climb even higher. When people are pessimistic about the market, they are called "bears." | In the world of [[finance]], '''bulls''' are traders and investors who are optimistic about the [[stock market]] increasing its value, and thereby willing to buy stocks at higher prices in the hope they will climb even higher. When people are pessimistic about the market, they are called "bears." |