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'''Max Fleischer''' (born July 19, 1883, Vienna, Austria; died September 11, 1972, Woodland Hills, California) and '''Dave Fleischer''' (born July 14, 1894, New York City, New York; died June 25, 1979, Hollywood, California) were [[America]]n cartoonists and film animators, the chief rivals of [[Walt Disney]] during the 1930’s, and whose studio was responsible for bringing to the screen [[Betty Boop]], [[Popeye]], and [[Superman]].

'''Max Fleischer''' (born July 19, 1883, Vienna, Austria; died September 11, 1972, Woodland Hills, California) and '''Dave Fleischer''' (born July 14, 1894, New York City, New York; died June 25, 1979, Hollywood, California) were [[America]]n cartoonists and film animators, the chief rivals of [[Walt Disney]] during the 1930s, and whose studio was responsible for bringing to the screen [[Betty Boop]], [[Popeye]], and [[Superman]].

   

   

==History==

==History==

In 1921 the Fleischers took the ''Inkwell'' series and opened their own studio, adding ''Song Car-Tunes'' (1924–26), which were silent shorts meant for audience participation, aided by a bouncing ball over the lyrics to keep tune.  It was also during this time that they were competing with Disney, who’s [[Mickey Mouse]] was proving to be a money-making commodity; Disney would introduce ''Steamboat Willie'' in 1929, the first animated cartoon short with sound.  The Fleischers would follow this film with a sound short of their own, ''Dizzy Dishes'' in 1930, and bring to the screen their hugely-popular creation, Betty Boop.

In 1921 the Fleischers took the ''Inkwell'' series and opened their own studio, adding ''Song Car-Tunes'' (1924–26), which were silent shorts meant for audience participation, aided by a bouncing ball over the lyrics to keep tune.  It was also during this time that they were competing with Disney, who’s [[Mickey Mouse]] was proving to be a money-making commodity; Disney would introduce ''Steamboat Willie'' in 1929, the first animated cartoon short with sound.  The Fleischers would follow this film with a sound short of their own, ''Dizzy Dishes'' in 1930, and bring to the screen their hugely-popular creation, Betty Boop.

Betty was a late-1920’s flapper, with a large head sporting a short, spit-curled hairdo and a tiny mouth, set on top of a curvaceous body; a baby-doll voice (provided by actress Mae Questel) finished her off.  And she attracted some controversy of her own, for in much of the Fleischer films the stories are not so much character-driven as they are dark, violent, and sexually-suggestive.  In ''Bimbo’s Initiation'' (1931), Bimbo (Betty Boop’s dog) is in an underground place, suffering a series of tortures by characters wearing chamber pots on their heads; in ''Snow White'' (1933) Betty and Ko-Ko are in a haunted, dark cavern filled with ghosts, one of which is a rotoscoped [[Cab Calloway]].  In these darker films there is also the occasional presence of evil rats bearing somewhat of a resemblance to Mickey Mouse, in keeping with the competition with Disney.  Dispite the risque, Betty would star in many successful shorts, reaching her peak in 1935, before declining in popularity and ending in 1939.  In part, the Production Code of the 1930’s tamed the sexual-suggestiveness given in the first Betty Boop films, resulting in a reason for her decline.

Betty was a late-1920s flapper, with a large head sporting a short, spit-curled hairdo and a tiny mouth, set on top of a curvaceous body; a baby-doll voice (provided by actress Mae Questel) finished her off.  And she attracted some controversy of her own, for in much of the Fleischer films the stories are not so much character-driven as they are dark, violent, and sexually-suggestive.  In ''Bimbo’s Initiation'' (1931), Bimbo (Betty Boop’s dog) is in an underground place, suffering a series of tortures by characters wearing chamber pots on their heads; in ''Snow White'' (1933) Betty and Ko-Ko are in a haunted, dark cavern filled with ghosts, one of which is a rotoscoped [[Cab Calloway]].  In these darker films there is also the occasional presence of evil rats bearing somewhat of a resemblance to Mickey Mouse, in keeping with the competition with Disney.  Despite the risque, Betty would star in many successful shorts, reaching her peak in 1935, before declining in popularity and ending in 1939.  In part, the Production Code of the 1930s tamed the sexual-suggestiveness given in the first Betty Boop films, resulting in a reason for her decline.

===Popeye===

===Popeye===

==Decline==

==Decline==

During the later 1930’s, the competition with Disney had gotten blurred.  The Fleischers turned out films bearing more of a resemblance to Disney’s shorts than they have in the past; as a result they had lost their uniqueness.  Their chief character, Popeye, had brought in much-needed income, but rather than using him in a full-length animated film (Disney’s ground-breaking ''Snow White and the Seven Dwarfs'' was released in 1937) they had settled on ''Gulliver’s Travels'' (1937) to moderate success, and followed by ''Mr. Bugs Goes to Town'' (1941), a box office failure.  Trying to recover, the Fleischers produced seventeen shorts featuring National Periodical’s [[Superman]]; the shorts themselves were well-executed in their design and detail.  However, the expense related to producing the ''Superman'' films, as well as the losses incurred by ''Mr. Bugs'', caused film distributor Paramount Pictures to take over and rename it Famous Studios.  The Fleischers were fired.

During the later 1930s, the competition with Disney had gotten blurred.  The Fleischers turned out films bearing more of a resemblance to Disney’s shorts than they have in the past; as a result they had lost their uniqueness.  Their chief character, Popeye, had brought in much-needed income, but rather than using him in a full-length animated film (Disney’s ground-breaking ''Snow White and the Seven Dwarfs'' was released in 1937) they had settled on ''Gulliver’s Travels'' (1937) to moderate success, and followed by ''Mr. Bugs Goes to Town'' (1941), a box office failure.  Trying to recover, the Fleischers produced seventeen shorts featuring National Periodical’s [[Superman]]; the shorts themselves were well-executed in their design and detail.  However, the expense related to producing the ''Superman'' films, as well as the losses incurred by ''Mr. Bugs'', caused film distributor Paramount Pictures to take over and rename it Famous Studios.  The Fleischers were fired.

On their own, Max produced television cartoons and educational films, while Dave became an animation supervisor with the studios of Columbia and Universal until retiring in 1969.

On their own, Max produced television cartoons and educational films, while Dave became an animation supervisor with the studios of Columbia and Universal until retiring in 1969.