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Public reaction to the change was devastating, and the new cola quickly entered the pantheon of major marketing flops. The subsequent reintroduction of Coke's original formula led to a significant gain in sales. Although the company insisted it was an unplanned reaction to the perceived rejection of New Coke, many rumors and conspiracy theories continue to circulate the claim that this reversal was a plan engineered before the production of New Coke began.
Public reaction to the change was devastating, and the new cola quickly entered the pantheon of major marketing flops. The subsequent reintroduction of Coke's original formula led to a significant gain in sales. Although the company insisted it was an unplanned reaction to the perceived rejection of New Coke, many rumors and conspiracy theories continue to circulate the claim that this reversal was a plan engineered before the production of New Coke began.
[[Category:Soft drinks]]
[[Category:Soft Drinks]]